Many freelancers and small business owners make the same error. They mistake their mission for their unique value proposition and vice versa.
If you are making this mistake then it will prevent you from communicating clearly with your audience. In this week's podcast I talk about the difference between the two, why it is valuable to understand both, and how to use the right one when communicating.
If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper.