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How I Built My Practice w/ Gene Monterastelli

Real world examples of how to grow your business from Gene Monterastelli who has been an entrepreneur since 1997.
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How I Built My Practice w/ Gene Monterastelli
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Now displaying: 2015
Dec 24, 2015

Today I have a very special holiday message. Don't worry it is short.

This is the most important business advice I can give. Listen here:

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Dec 17, 2015

In your inbox right now there is an invitation for a class, a digital product, or a live event that you feel like you must attend. They are going to share the one vital secret that you need to rocket your business to the next level!

More than likely it would be exactly the wrong thing for you to do.

This week I explain why.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Dec 10, 2015

It is that crazy time of year right now with a million holiday events going on.

This week I tell you why you shouldn't go to that Christmas party.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Dec 3, 2015

When we are talking about our products, our services, and our business we can feel like we starting to sound like a broken record.

The truth is we need to be sharing our message with our audience over and over again. This week in the podcast we talk about why this is and what we can to make sure we are being heard.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Nov 25, 2015

If you are going to be a better marketer then you need to shut up.

No, I'm serious about this.

You talk way too much.

And I use to make the exact same mistake.

If you talk less you will make more sales.

I explain it all in this week's podcast.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Nov 19, 2015

The hardest word for a small business owner to here is the word "no".

But the truth is you need to hear it more.

Don't believe me? Check out this week's podcast. When you are done you are going to be seeking out people who say "no".

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Nov 13, 2015

Last week I didn't do a podcast. I didn't sent out 4 of my newsletters.

It happened because I was behind and because I was traveling.

AND guess what horrible outcomes happened?

Listen here to find this week.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Oct 29, 2015

With the amount of complaining people do about how clogged their inboxes are you would think it is better for you to send fewer rather than more emails.

This isn't true. It is better to send more emails.

But is not about the number of emails you send. It is about the types of emails you send.

This week I talk about my email strategy, why more is better, and what you need to be sending.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Oct 22, 2015

In podcast 21 I talked about why I give away so many free resource.

This week I share with you how I decide what to give away and how I shape the content so that it leads to more sales.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Oct 15, 2015

For my private coaching practice I have over 650 free resources on my website.

There are articles, audios, and videos. There is very little I hold back and many of my colleagues have accused me of giving away too much away.

The truth is that I probably haven't given away enough.

This week I explain why I give so much away and how you can use that strategy to build your business.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Oct 9, 2015

One of the fastest and most powerful ways to grow your business is to go out into your community and give presentations.

I know, for most people this sounds scary because you don't like public speaking.

This week I share how public speaking can be used to grow your business and your authority.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Oct 1, 2015

The most important skill in marketing is being a good listener.

What you have to offer is so much less important that what your audience needs. If you don't know what your audience needs you are never going to connect with them.

This week I talk about how to be a good listener as a marketer.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Sep 23, 2015

I am willing to bet that you are unhappy with your website.

You think it’s ugly.

You think it looks unprofessional.

You think it makes you look bad.

OR

You don't have a website at all.

Guess what?

You should stop working on it, no matter what state it is in.

Here is why:

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Sep 17, 2015

Right now there are a number of tasks on your to-do list that you know you need to get done.

Not only do you know they need to be done, but you also know exactly how to do them.

For some reason you continue to avoid them.

And I know exactly why you haven't taken action. In this week's podcast I talk about the four reasons why we don't take action on the tasks that we know we need to complete.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Sep 10, 2015

One of the reasons that we don't take action is because we don't feel like we are going to have enough energy to finish the task. This isn't something we necessarily think consciously, but it is there under the surface.

This week we talk about how much energy is need to be successful and how you can get past the feeling of not having enough energy to be successful.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Sep 3, 2015

One of the most important concepts that I have encountered in the last 10 years is the idea of taking fearless-ish action.

Not fearless.

Fearless-ish!

By understanding this concept and transforming how I start my day I transformed my business and my level of success.

I would love to hear what you think of the idea.

The website I reference in show is TappingQandA.com

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Aug 27, 2015

The emotional need to have everything just perfect before you take action is totally understandable. Our perfectionism wants to make sure we only share content, products, and services that show us in the best possible light.

The problem comes when this desire works way too hard and prevents us from doing anything at all, because nothing is never good enough.

In this week’s podcast I talk about how to overcome perfectionism so you can take action in a way that shows you at your best, while accepting that nothing will never be perfect!

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Aug 20, 2015

It is easy to have a clear understanding of the purpose of your business and why you are excited about the work you do.

But it is also important to know why you are doing each of the tasks you do daily, their value, and if they are the best way to spend your time.

This week I talk about how to get a handle on how you are spending your time and how to make sure you get the most out of the hours you work every day.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Aug 13, 2015

In the last 11 podcasts we have covered the 11 business fundamentals I believe are essential to run a successful business.

This week I cover the most important marketing fundamental: Push the bruise.

Unless you can put your audience in touch with their lack or pain related to the product or services you provide, you will not succeed.

This week I share what I mean by "push the bruise" and how you can use it effectively.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Aug 7, 2015

Business owners often confuse having a goal list with having an executable plan.

It is important that you have a clear vision of where you would like to end up, but a step-by-step plan to get from where you are to where you want to be is equally important.

In this week's podcast we cover the final business fundamental.

Business Fundamental #11: Create Real, Executable Plan

In this I talk about how to create a plan and, just as importantly, how to create a realistic timeline.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Jul 30, 2015

Recently one of my clients asked me how I keep all my tasks straight in my head.

My response, "I don't. The I get tasks done is I simply do what my todo list says."

As your business grows it is going to get more and more complicated as you add tasks. At a certain point you will no longer be able to keep it all straight in your head.

That is where systems come in. If you create a system then you don't have to remember, you just have to follow the steps to be successful.

It is such a part of my business life it is one of fundamental.

Fundamental #10: If it happens at least once a year it needs a system.

This is how I created and manage my systems.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Jul 23, 2015

The formula for a successful business is simple.

Effective marketing + Quality products/services = Success

The problem is that most small businesses only focus on one of these at any given time.

This podcast explores the relationship between product quality and marketing message as we continue to explore the 11 fundamentals of running a business.

Fundamental #9: You Must Have Great Products/Services and Great Marketing

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Jul 16, 2015

We live in a time where we are surrounded by marketing messages.

Marketing messages fill our inboxes, are dropped in the middle of podcasts, pop up on websites and in your Facebook feed, and are plastered to every flat surface around us.

In a world where people are always selling it can be very difficult to capture our audience's attention.

That is where business fundamental #8 comes in.

Fundamental #8: Your Marketing Message Needs To Serve Your Audience.

When we share a marketing message that is educational our audience will not only listen to it, they will seek it out.

This week I talk about how to structure your marketing messages in such a way that people will thank you for sharing it with them.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Jul 9, 2015

When I was working on my first book ten years ago I kept a plastic box on my desk. That box contained all the notecards outlining the book’s content and structure.

On the outside of the box I had written “$250,000” with a big black marker, because in my mind that is what I was convinced I’d make in book sales.

The idea of the book was perfect, the exercises in the book were excellent, and I knew lots of people who needed it. Failure was inconceivable!

In hindsight I recognize I was how misinformed I was.

At the time I obviously had no clue about conversion rates, what a realistic marketing plan looked like, or what it would actually take to sell over 13,000 copies of a $19 book.

Today I have much clearer idea of how to make intelligent pricing decisions. These ideas are based on business fundamental number #7.

Fundamental #7: It is easy to overestimate how many people will buy and underestimate how much people will pay.

In this week’s podcast I talk about how to approach pricing (as well as what you should sell) to ensure that you are not missing opportunities.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Jul 2, 2015

When talking about our work it’s easy to get caught up in what we do, how we do it, and the training we’ve done in order to become experts.

Because we spend so much time thinking about our work it’s natural to lead with this when talking to our audience.

The problem is our audience care much more about their own pain, suffering, and problems than they do about what we do and how we do it.

Our audience are more concerned about being heard, understood, and working with someone who gets them.

This week we talk about business fundamental #6: It is about their needs and not our skill.

This fundamental is not about diminishing our skill, but about how we communicate with our audience so they are excited to work with us.

After listening to this you will understand what to talk about with your audience so that you get the opportunity to share your amazing skills.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

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