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How I Built My Practice w/ Gene Monterastelli

Real world examples of how to grow your business from Gene Monterastelli who has been an entrepreneur since 1997.
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How I Built My Practice w/ Gene Monterastelli
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Now displaying: June, 2015
Jun 25, 2015

When you are starting or growing your business you want sales and customers.

The problem is that not all customers and all sales are created equal. There are actually some customers who are the wrong fit.

They demand too much. They aren't willing to do the work. They don't match your working style or personality.

Clients who are like that are more trouble than they are worth.

Fundamental #5: Drive The Wrong Customers Away

This week I talk about how to figure out the who the right and who the wrong customers and how to get the wrong customers to move on to some who can serve them better.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Jun 18, 2015

Members of our audience will only become our customer when they know, like, and trust us.

We can say we know what we are talking about. We can even share our credentials. In reality our audience are unlikely to become customers until they feel like they know us.

That doesn't mean sharing every intimate detail of your life, but it does mean that you have to present your authentic self.

As media commentator Adam Ragusea states, "Authenticity is the new authority."

That is Fundamental #4: Authenticity is the new authority.

In this week's podcast I talk about how you can draw your audience closer by being yourself in a healthy way.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Jun 11, 2015

I understand why people talk about sales numbers.

Sales numbers are a way of measuring our success and our growth. They can help us describe the type of business we run and give us the credibility of success, "I’m a 7-figure business coach."

Sometimes they just make us feel better when we are bragging to our friends and colleagues. (I know have done that.)

But at the end of the day, I don't care about sales numbers.

Fundamental #3: Profit Is More Important Than Sales.

This is not to say that sales are unimportant. Listen here to learn more about sales, profit, and how I think about both.

Jun 4, 2015

As I shared in the last episode, in order to understand the advice I offer you need to understand where I am coming from.

This is not business building advice, but rather business building advice in the context of a world view.

Today covers another of my fundamentals, and this one might be a little surprising.

Fundamental #2: I will take long term success over short term gain.

This week I share how I evaluate risk and what risks I am willing to take against those I am not.

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