Info

How I Built My Practice w/ Gene Monterastelli

Real world examples of how to grow your business from Gene Monterastelli who has been an entrepreneur since 1997.
RSS Feed
How I Built My Practice w/ Gene Monterastelli
2016
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April


All Episodes
Archives
Now displaying: July, 2015
Jul 30, 2015

Recently one of my clients asked me how I keep all my tasks straight in my head.

My response, "I don't. The I get tasks done is I simply do what my todo list says."

As your business grows it is going to get more and more complicated as you add tasks. At a certain point you will no longer be able to keep it all straight in your head.

That is where systems come in. If you create a system then you don't have to remember, you just have to follow the steps to be successful.

It is such a part of my business life it is one of fundamental.

Fundamental #10: If it happens at least once a year it needs a system.

This is how I created and manage my systems.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Jul 23, 2015

The formula for a successful business is simple.

Effective marketing + Quality products/services = Success

The problem is that most small businesses only focus on one of these at any given time.

This podcast explores the relationship between product quality and marketing message as we continue to explore the 11 fundamentals of running a business.

Fundamental #9: You Must Have Great Products/Services and Great Marketing

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Jul 16, 2015

We live in a time where we are surrounded by marketing messages.

Marketing messages fill our inboxes, are dropped in the middle of podcasts, pop up on websites and in your Facebook feed, and are plastered to every flat surface around us.

In a world where people are always selling it can be very difficult to capture our audience's attention.

That is where business fundamental #8 comes in.

Fundamental #8: Your Marketing Message Needs To Serve Your Audience.

When we share a marketing message that is educational our audience will not only listen to it, they will seek it out.

This week I talk about how to structure your marketing messages in such a way that people will thank you for sharing it with them.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Jul 9, 2015

When I was working on my first book ten years ago I kept a plastic box on my desk. That box contained all the notecards outlining the book’s content and structure.

On the outside of the box I had written “$250,000” with a big black marker, because in my mind that is what I was convinced I’d make in book sales.

The idea of the book was perfect, the exercises in the book were excellent, and I knew lots of people who needed it. Failure was inconceivable!

In hindsight I recognize I was how misinformed I was.

At the time I obviously had no clue about conversion rates, what a realistic marketing plan looked like, or what it would actually take to sell over 13,000 copies of a $19 book.

Today I have much clearer idea of how to make intelligent pricing decisions. These ideas are based on business fundamental number #7.

Fundamental #7: It is easy to overestimate how many people will buy and underestimate how much people will pay.

In this week’s podcast I talk about how to approach pricing (as well as what you should sell) to ensure that you are not missing opportunities.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Jul 2, 2015

When talking about our work it’s easy to get caught up in what we do, how we do it, and the training we’ve done in order to become experts.

Because we spend so much time thinking about our work it’s natural to lead with this when talking to our audience.

The problem is our audience care much more about their own pain, suffering, and problems than they do about what we do and how we do it.

Our audience are more concerned about being heard, understood, and working with someone who gets them.

This week we talk about business fundamental #6: It is about their needs and not our skill.

This fundamental is not about diminishing our skill, but about how we communicate with our audience so they are excited to work with us.

After listening to this you will understand what to talk about with your audience so that you get the opportunity to share your amazing skills.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

1