Many freelancers and small business owners make the same error. They mistake their mission for their unique value proposition and vice versa.
If you are making this mistake then it will prevent you from communicating clearly with your audience. In this week's podcast I talk about the difference between the two, why it is valuable to understand both, and how to use the right one when communicating.
If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper.
One the most profitable decisions that I have made in my business is to give away a great deal of free content. For my main business I have created over 700 free resources since 2007.
Of all the free resources I have created, none of them have been in or attached to my weekly email newsletter. I have always included links from the newsletter to my website.
This week in the podcast I explain the two reasons why I do this.
If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper